Blogging regularly with relevant and helpful content helps to establish a brand. Whether it’s your personal brand of YOU or the brand name of your company, every time a post is read or seen, your brand is reinforced.
If the content you posted actually helps someone, your brand is significantly reinforced. When the time comes that someone needs your product or service, they’ll remember your brand.
For those who don’t follow you? A search on your name will reveal an expert who knows what she’s talking about, i.e an expert with whom they’d like to do business.
A WE² bit about Tanya :
