Social Media Sphere

Most of us have chosen the entrepreneurial path because we’ve found something that we are passionate about and more often than not, it’s something that we believe is helpful to others.  Whether we offer a product that improves health, a service that helps to grow business or our experience negotiating certain transactions.  We’re in it [...]

Many are fearful of the time commitment that blogging involves.  While it is certain that the posts won’t write themselves, YOU set your schedule.  If you feel you can only blog once per week, that’s ok. If you feel you can blog once per month, that’s ok, too. I would suggest that weekly might be [...]

Blogging regularly with relevant and helpful content helps to establish a brand. Whether it’s your personal brand of YOU or the brand name of your company, every time a post is read or seen, your brand is reinforced. If the content you posted actually helps someone, your brand is significantly reinforced. When the time comes [...]

You will often hear that you should be your REAL, AUTHENTIC self online. I couldn’t agree more. This does NOT mean you should reveal EVERY aspect of your personal life online. In fact, I discourage it. It means that you should be your true self as it relates to what you are trying to achieve [...]

Social Media gives companies the ability to find out what people are saying about their brand. THAT is some pretty powerful information. In the past, it would be very difficult for brands to hear what people were saying about them at the coffee shop or in the school yard. So brands often didn’t always know [...]

Yes, you can build meaningful online professional relationships… Believe it or not, relationships forged in the social media space can become very meaningful. As you engage with others about common interests, whether personal or professional, you will likely connect with certain individuals where things just “click” in the same way as when it just “clicks” [...]

We leave WE2 meetings with great enthusiasm. We’ve exchanged ideas and met a woman who offers a service we need in our personal lives. In addition, we’ve met two others offering tangible leads. We leave inspired. Social media, when used properly can be an equally rewarding and inspiring experience. It can be used to connect [...]

One of the reasons social media is so conducive to women is that as women, we love to share. Social Media is all about sharing. We read articles and share them via our social networks. We experience something funny that we just have to share, and we do. We try out a fabulous recipe and [...]

Please note new location – all changes listed below What would you do if you woke up to find that an unhappy customer had written negative criticism on your Facebook wall, or was spreading a bad review about you or your brand online? Would you know the proper way to react in order to turn [...]

Blogging regularly with relevant and helpful content helps to establish a brand. Whether it’s your personal brand of YOU or the brand name of your company, every time a post is read or seen, your brand is reinforced. If the content you posted actually helps someone, your brand is significantly reinforced. When the time comes [...]

Aspiring bloggers often ask themselves this very question. Ask yourself this: Who’s reading my Facebook posts? That’s just one way of getting your message seen. If the quality is there and if your content is helpful, people will read it. Perhaps only a few may read it at first, but the more you post and [...]

Many people hesitate to blog because they wonder: What will I blog about? Ask yourself: How do I help my clients? What is my value-added? The answer to that question will be a starting point. Use your blog as a method of educating potential clients as to how you can help them. Use your blog [...]

Tanya is a marketing expert, with a plethora of ideas and the experience to back them! Each week Tanya shows us how to use “the Social Media Sphere” to successfully grow our business to new heights! From beginner to advanced and whether you have questions about Blogging, Facebook or Twitter her messages will resonate with [...]